TECHNICAL DATA Printing Overall Size Offset 49cm. x 33 1/2 cm. Printed page size Number of columns Column width Column length Paper used Adv. Material 45cm x 31 cm. Six 4 1/2 cm. 45cm. Offset Paper Artpulls & Film positive ADVERTISEMENT RATES Casual 5 cm. to 499 cm. Overseas Advertisemnets Contract 500 cm to 5000 cm. Rs. 200/- P.S.C. cm. US$ 20 P.S.C. cm. Rs. 180/- P.S.C. cm. Cntract for over five thousand cm. in twelve months. Rs. 150/- P.S.C. cm. COLOUR Minimum fixed charges upto 60 col cm Rs. 8,000/- For ads over 60 col cm One additional colour Four colours advertisement 50% extra 100% extra FOUR COLOUR ADVERTISEMENTS SPECIAL CONCESSIONAL RATES 20cm x 3 col. 24 insertion 20cm x 3 col. 12 insertions 20cm x 3 col. (combined 2 ads.) Rs. 12,000/- per insertion Rs. 13,000/- per insertion Rs. 22,000/- per insertion 27cm x 4 col. or 25cm x 6 col. 24 insertions 25cm x 6 col. 12 insertions Rs. 20,000/- per insertion Rs. 22,000/- per insertion * Special concessional rates available for four colour Full Page Advertisements and Bulk booking of space as well as for front and Back Page advertisement.

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